Video Church--Again

A recent article in Slate, "The Chick-fil-A Church," highlights the growth of "video venues" among churches. They "estimate 2,000 to 2,500 U.S. congregations now operate multiple campuses." Leadership Network "says there will be 30,000 of them within a few years." LifeChurch.tv has churches in six states and Andy Stanley's North Point (Atlanta) has 16 video venues and is "gunning for a total of 60 by 2010," according to Slate. One North Point site (Buckhead) has a $250,000 HD system. Even Rick Warren's Saddleback Church, which has resisted this in the past, has three of ten planned sites now open.
The article also mentions how much easier this is than the typical church planting. "Church planting, as it is known, can be arduous and time-consuming, and there's no guarantee it will reproduce the home church's success."
The article can be found at slate.com/id/2197166/. Note some of the responses to the article, especially from the unchurched. Also see wsj.com/article/SB121331198629268975.html for an article in the Wall Street Journal for how this is helping overseas mission outreach.

What's your response? Is this exciting or frightening? Is this now the new way of leading hundreds of thousands to Christ? Are mega-churches going to become "gigachurches?"

More to the point, in light of the above, what are your thoughts on the EC goal of planting seven churches in the next five years? On target? Antiquated? Needs revision? More aggressive? Video?
Also, what if "Mr. Purpose Diven Life" dropped a video venue on your block?